We built the tool we always needed.
Backlink Manager was born inside a digital marketing agency — not in a startup incubator. We know what it feels like to lose a hard-earned link without ever finding out why.
Where this all started
For years, our team ran link building campaigns for clients across e-commerce, SaaS, and media. We knew the drill: outreach, negotiations, placements, reporting. Month after month, we delivered links — and clients saw results.
Then one day, a client's organic traffic dropped 18% in three weeks. We dug into the data and found it: eleven high-authority backlinks had silently disappeared over the previous two months. Some had been removed. Others had flipped to nofollow. One domain had been redirected entirely. We had no idea.
We'd been so focused on building new links that we'd completely lost track of the ones we'd already earned. And the worst part? There was no tool that monitored this properly. Not in real time. Not with the granularity we needed. Not at an agency scale.
So we built one.
What started as an internal script to check our clients' backlink portfolios every 24 hours turned into a full monitoring platform. We added instant alerts, status tracking (dofollow / nofollow / 404 / redirect), anchor text change detection, DR monitoring, and a backlink checker API so we could pipe data directly into our reporting dashboards.
After two years of using it internally — and watching it save dozens of client campaigns from silent link decay — we decided to make it available to every agency, SEO consultant, and link builder who's ever had the same problem.
That's Backlink Manager. Built by people who've felt the pain of losing backlinks silently — and refused to accept it as normal.
What drives every decision we make
Built for practitioners
We didn't build this for investors or pitch decks. We built it because we needed it ourselves — and nothing on the market came close.
Speed over ceremony
When a backlink drops, every hour matters. Our alerts fire in minutes, not days. We obsess over response time because we've felt the cost of slow feedback.
Accuracy above all
False positives waste your team's time. False negatives cost you rankings. We've tuned our monitoring engine to minimize both — because trust is earned through reliability.
Agency-first thinking
Multi-client management, white-label reporting, API access — every feature starts with the question: does this make an agency's life meaningfully better?
The team behind the tool
Aitor Ruiz
Co-founder & CEO
Romeo Octav
Co-founder & CTO
Diego Fernández
Support
Ready to stop losing links silently?
Join thousands of link builders and agencies who monitor their backlink portfolios with Backlink Manager.